Private Hell is a unisex brand with a clean and bold approach to apparel design. The initial line features the brand’s insignia; a play on the “Don’t Tread on Me” snake that features prominently on t-shirts, hats, leggings and sweatshirts throughout the range. The Private Hell brand has been worn and seen on celebrities including WWE superstars Seth Rollins, Paige, Summer Rae, Corey Graves, and Alicia Fox, as well as musicians Kellin Quinn (Sleeping With Sirens), Vic Fuentes (Pierce The Veil), Stix, Zadinia (Steel Panther), Jordan Buckley (Every Time I Die), Sam Carter (Architects), and Anthony Raneri (Bayside).