SO WHAT?! Music Festival was originally established in 2008 and called SOUTH BY SO WHAT?! MUSIC FESTIVAL. It was established as an opportunity for Dallas residents to catch 50+ of the bands headed to SXSW for one low ticket price. The event is a mix of many genres including Metal, Rock, Pop, Indie Rock, Hip-Hop, and Electronic.
Artists in the past have included Asking Alexandria, The Early November, Motion City Soundtrack, Mod Sun, Outtasight, G-Eazy, Scary Kids Scaring Kids, Pierce The Veil, Hellogoodbye, Cartel, Emmure, We Came As Romans, For Today, Sleeping With Sirens, Enter Shikari, Halifax, Breathe Carolina, A Day To Remember, The Devil Wears Prada, The Maine, Suicide Silence, Attack Attack, Alesana, The Cab, Taking Back Sunday, The Used, Bring Me The Horizon, Atreyu, and many more.